Use AI to explore without giving up direction · Maxime Bodereau
Vibe
Design
A method for exploring with AI without handing it your taste, direction, or judgment.
Selected excerpts. Not a summary in disguise.
Exploration
Fifty images can give you fifty reasons not to choose.
The problem is not the quantity. It is the absence of casting.
Direction
A direction needs to be right for the intent.
An image can have beautiful light and tell the story of the wrong product. An interface can look premium and slow down the main action.
The criterion
Taste opens the door.
The criterion decides who enters. Surprise proposes; the designer decides.
Who it’s for
For exploring quickly without calling the first surprise a direction.
Vibe Design treats AI as a machine for exploration while keeping the designer responsible for the brief, selection, recombination, and final direction.
A vibe is not a colour. It is a system of framing, material, type, movement, rhythm, and refusal.
The rest is in the book
You’ve read enough to know
whether you want to continue.
Buy the book on Gumroad ↗
PDF + EPUB · instant access · Design Books library